Traffic Analysis

Benefits

All businesses need to reach their potential customers. The main benefit of analyzing your traffic is to find out which reach sources are worth investing more of your marketing budgets in. The traffic analysis we do is designed to help you decrease your spending on poor sources of traffic and channel the money & time you do spend to the most profitable sources.

Description

Traffic analysis is looking at the clickstream data sources we have and trying to improve your marketing spend. In terms of reach it's finding out what the best source of traffic is by volume or cost. It's firstly about finding the sources of traffic that attract the highest numbers of visits or visitors to your site.

Then we look at engagement which is about how the visitors behave, what processes they complete, what processes they abandon, how they interact with your website and how long they stay with you. You want high numbers but engaged traffic.

But just having them arrive and interact with you is not the point. You want them to activate, convert, to do something, so you measure the outcomes, the conversions of each reach source as well and start to make choices based on how the visitors behave. By looking at these combinations of clickstream measures we can optimize your marketing spend.