Testing A/B & MVT

Benefits

Testing your design, your web copy, your graphics and your overall message allows you to know what works best for your audience rather than just guess or have a gut feeling. By understanding what works and what doesn't you can improve your sales, improve your lead generation or simply improve the levels of traffic you get!

Description

With A/B testing you either test single elements at a time like individual graphics or you test the entire page. With single blocks this is done with a specific call to action in mind. Your call to action might be a link to another page, a graphic that takes you forward in a part of a process, an email sign up or even something like a purchase.

Where A/B testing allows you to change one thing at a time and measure the results, MVT (MultiVariate Testing) allows you to test multiple things at a time to help speed up the process. With A/B testing you have blocks as described. The very principle on which MVT is based is splitting up the page into numerous blocks and testing them all at the same time.

Typically a testing plan will run the entire course of a campaign or over a few months though simple A/B tests can be much faster.