Persona Segmentation

Benefits

Personas help in design and evaluation of a web service and are based on key customer profiles. The benefit of using personae is that you can begin your design strategy with measurement in mind. This strategy will save a lot of time and expense later by setting you up to attract a well targeted audience and answer their needs effectively.

Description

Personas are fictional archetypes that encapsulate the qualities and intentions of your key target audiences. Each is given a name, face, and job/lifestyle as this helps in creating real-life scenarios, these in turn assist in identifying the users' end-goals.

Kwantic always create personae before entering any web site analysis in order to determine how the persona should experience the site and what external influences they might have such as what your competition are doing to persuade them to buy their product/service and not yours.