Clickstream Analysis

Benefits

Clickstream analysis allows you to understand what visitors are doing on your website. The primary purpose of clickstream analysis is to define areas where bottlenecks appear (areas that visitors seem to get stuck) or where problems happen. Once you have defined these problem points you can begin to optimize.

Description

Clickstream data is the data that is measured automatically by your analytics tools. Clickstream data in terms of reach is finding out what the best source of traffic is by volume or cost. It's about the numbers of visits or visitors that find your site. In terms of engagement it's how the visitors behave, what processes they complete, what processes they abandon, how they interact with your website, how long they stay with you. But just having them arrive and interact with you is not the point. You want them to activate, convert, to do something so you measure the outcomes, the conversions of each reach source as well and start to make choices based on how the visitors behave. In terms of seeing how you're nurturing your customers the clickstream data you're looking for is where your customers to purchase a second and third time. It's about measuring how your audience consumes more of your products or services and predicting when you should react or be proactive in your contact with them.