ONLINE·PRESENCE
control your visibility and reputation in the digital world



control your visibility and reputation in the digital world
keep your ear on the ground and optimize towards maximum efficiency
understand your past and predict the future based on analytical data
During years of working with online marketing and media publishing clients, we have identified these three main benefits for our clients:
By understanding both sides of the coin: the services, that provide advertising and the marketing companies that use these services to advertise, we are able to save and make business more profitable for our clients. We run short term campaigns or long term programs depending on your needs.
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The best sites in the world convert over 50% of their traffic into sales and when we work with clients we set high expectations. Amazon is currently doing $2 billion in sales per month with a 17.2% conversion rate (according to Nielsen). If they didn't constantly test and optimize they might be looking at a more average 1.72% conversion rate instead, losing them $1.8 billion per month.
Kwantic staff have been optimizing online retail and service businesses websites for decades. During that time, we have identified a number of benefits that clients working with us typically realise:
If you are interested in how your company can improve your online sales and are interested in how you can turn 1 Euro into 16 Euros as one of our clients did in 2010 for the whole year, get in touch to find out more
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Kwantic TestLab
Clickstream analysis allows you to understand what visitors are doing on your website. The primary purpose of clickstream analysis is to define areas where bottlenecks appear (areas that visitors seem to get stuck) or where problems happen. Once you have defined these problem points you can begin to optimize.
This is learning from the past and optimizing in the present.
It's great if you're improving your sales by 10% but what if your competition are improving by 25%? Then it means you're actually losing market share. Competitive data and analysis can help you understand the marketplace you're in and help you to take action accordingly.
This is learning from the present competition.
So by looking at bottlenecks, poor campaigns and tough competition you can learn from the past and the present. However by doing predictive modeling on data from the past you can learn to understand what will attract the best customers in the future. This modeling builds understanding about what works in terms of attracting sales across each stage of the customer lifecycle. It answers the question, where do my customers come from and why?
This is learning from your data to predict the future.
Drop us a line to get in touch about the The Kwantic TestLab
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| Kwantic Oy Itälahdenkatu 22B, 00210 Helsinki Finland | ||
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| +358 20 719 1810 |
| +358 9 5844 1476 |
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| Follow @kwantic | |||
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Free download of 1/3rd of Cult of Analytics: Free download of The Screen size challenge: |
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