Kwantic

Our Toolbox

• KPI workshops
  – Do you know what to measure?

  • What – Workshop resulting in business critical KPIs
  • Why – Helps define measurement strategy
• Persona segmentation
  – Do you understand your visitor?

  • What – Understand how to segment key personas to your website
  • Why – Answer needs better resulting in more sales/leads from those personas
• Traffic analysis
  – Where is your traffic coming from?

  • What – Analysis of where your online traffic arrives from
  • Why – increase leads/sales or reduce marketing costs
• Social media marketing
  – Is your message out there?

  • What – Analysis of how to improve your social standing
  • Why – Increase leads/sales or brand perception
• SEO
  – Free search listings

  • What – Improving search engine results rankings
  • Why – More website traffic at a lower cost
• SEM
  – Paid search listings

  • What – Improving search engine marketing spend
  • Why – Decreasing marketing costs (you only pay for clicks) and improving sales
• Email marketing
  – Keeping in touch with key clients

  • What – Sending targeting emails to your in house email lists
  • Why – Increase sales/leads for new services to current clients/prospects
• Affiliate marketing
  – Pay as you sell

  • What – Using affiliate partners to sell your products or services
  • Why – You only pay for traffic leading to a sale or a lead
• Clickstream analysis
  – What do your visitors do on your website?

  • What – find out where people have problems on your site
  • Why – So you can fix those parts of the site
• Competitive analysis
  – How do you fare against your competition?

  • What – Analysis of you versus your competition
  • Why – Increase market share
• Conversion assessments
  – Convert more visitors!

  • What – assessment of how to improve sales or leads
  • Why – Find out how to get more sales or leads
• User experience analysis
  – Why do visitors do that?

  • What – expert analysis of website design and content
  • Why – to determine why the visitor experience is not meeting objectives
• Usability study
  – Why do visitors do that?

  • What – expert analysis of a real user using your website
  • Why – to determine why the visitor experience is not meeting objectives
• Survey creation
  – Ask your visitors what they think!

  • What – Creation of an online or offline survey
  • Why – To get quality answers to questions from your customers
• Survey analysis
  – Asking the right questions of your survey data?

  • What – Analysis of survey data
  • Why – To make sure you have the right answers from your customers
• Customer panels
  – Hear your customers opinion!

  • What – Interviews of focused customer groups
  • Why – Find out what they like and don’t like about your services/products/websites
• Testing A/B & MVT
  – Test & repeat!

  • What – Testing online copy/content and materials
  • Why – find out what works to sell more or get more leads
• Analytics implementation
  – Are you getting good data?

  • What – Implementing an analytics system on your website
  • Why – So you get good data you can rely on
• Behavioural targeting
  – Showing what they want to see!

  • What – Showing content on your website that a visitor has previously shown interest in
  • Why – Improved chances of selling/lead generation
• Training workshops
  – What do you want to learn about?

  • What – Ad-hoc training in any of the tools or systems we employ
  • Why – So you can learn to do it yourself