CULT·OF·ANALYTICS

Elsevier have allowed Steve Jackson, the author of Cult of Analytics and Chief Analytics Officer for Kwantic to exclusively give 1/3rd of the book away as a PDF. You can get a copy by filling in this form

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics is a must have for any would-be digital marketer.

KEY FEATURES:

1. Unique: demand from marketers for a guide to building web analytics into business
2. Real-world examples show what does and doesn’t work online to meet online business objectives
3. Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture

“Steve Jackson draws on years of experience to show how to improve results from all digital channels without being overly technical” – Dave Chaffey

“A great read! I wish I had read this 3 years ago – it would have saved me a lot of time (and pain) at Google!” – Brian Clifton, Senior Strategist, Omega Digital Media

“Steve covers analytics on a variety of levels – from corporate adoption of analytics down into the depths of key performance indicators – providing clear explanations throughout. I have always known that Steve is one of the best and brightest in our industry, Cult of Analytics will clarify that for the rest of the world.” – Eric T Peterson, founder of Web Analytics Wednesday and principal consultant at Web Analytics Demystified, Inc.

“Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book.” – Avinash Kaushik, Analytics Evangelist for Google

“Steve hands you the keys to the process of becoming an analytics driven company and shows you how to implement a Cult of Analytics in your organization.” – Jim Sterne, Producer, eMetrics Marketing Optimization Summit and Chairman, Web Analytics Association

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ENLARGE·YOUR·PENNIES

Do you want to hear how you can increase your revenue from Digital Business? Allow us to come and present how you too can enlarge your pennies. It's a tongue in cheek look at how testing methods can help your business.

We can either come and visit you for an hour or arrange web cast.

The presentation is about:

1. How many pennies do you need?
2. Start measuring where you get your pennies
3. Where do you drop pennies?
4. Enlarging your pennies
5. More pennies growth
6. New pennies from old
7. Even more pennies growth
8. Getting new pennies from places you didn’t know you could

Contact us today for more information

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TALLINK·SILJA

In the middle of a difficult economy Tallink Silja invested in online marketing that brought them €16 for every €1 they spent. Find out how Tallink Silja pulled this o with the Kwantic Advantage™ continuous service deal.

When we asked Tallink Silja recently what they thought about Kwantic’s ongoing services they replied; “We are extremely happy with the progress made. Kwantic working with us are way ahead in terms of online marketing optimization and in their respective areas, please extend my thanks to all involved. We are particularly happy with the way the project has progressed, many things that when combined over time lead to excellent results. There are clear roles and clear actions."

If you are interested in how your company can improve your online sales and are interested in how you can turn 1 Euro into 16 Euros as Tallink Silja did in 2010 for the whole year, drop us a line.

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